• A common language is established in the sales organization beginning with sales leadership; driving desired culture

  • Sales leaders continue to hone their leadership skills

  • Sales managers can continue to drive sales with the reassurance that their salespeople are developing their skills through objective trusted coaches

  • Sales managers develop their coaching skills through observation

  • Salespeople develop the “art of the sale” which strengthens relationships and attracts buyers

  • Salespeople continuously condition their nervous system to respond with model behavior vs wired behavior

  • Salespeople creatively solve problems and expand practices

  • Vision is translated into results in the broad sales organization as well as individual practices

  • Salespeople begin to coach themselves

  • Sales training recognized as a critical investment vs a cost because the impact on sales can be measured